

The art of war, Elon Musk edition: how to lose a lawsuit and still claim victory
Subscribe to enjoy similar stories.Elon won.Well, technically, he didn’t. A jury on Monday sided with Sam Altman and OpenAI, and their arguments that the statute of limitations had run out for Elon Musk to bring his whole “stole-a-charity” claims against his former AI lab partner-turned-corporate rival.
And the case was dismissed.I’m not saying Altman won on a technicality—though Musk’s side might have you believe that.Rather, Musk won in the court of public opinion. He used his incredibly powerful megaphone to question the integrity of a rival with whom he is locked in fierce competition for investors, talent and customers during a historic tech boom.The bitter taste of the “Scam Altman” moniker is going to linger, no matter how exciting the court victory was.
Call it “The Art of War: Elon Musk Edition.”Musk won on Day 1 of the trial three weeks ago—even as a prospective juror called him a “world-class jerk,” even as the betting markets and law professors said he had little chance of being victorious.It was a long shot in the courtroom. It was a great case on Musk’s social-media platform, X, where so many individual investors (and AI recruits) keep score these days.
These are the hearts and minds Musk needs when SpaceX, which now has an AI business, goes public, likely next month.Plus, in the real world, Musk’s life has largely been about taking improbable bets.He has said many times that he initially gave low odds to Tesla and SpaceX being successful more than 20 years ago. That was back when he was pouring everything he had into the electric-car maker and reusable-rocket company—whose eventual successes would make him wildly wealthy.So, yeah, why not spend two years dragging an enemy through broken glass, ferreting
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