The Australian Open swings into the Metaverse on Decentraland
Tennis Australia has partnered with Decentraland to host the Australian Open (AO), which will be the first official tennis grand slam in the Metaverse.
A virtual recreation of key areas in Melbourne Park, including the Rod Laver Arena and Grand Slam Park, will be open for the duration of the Australian Open tournament, which will run for a fortnight beginning on Jan. 17.
The event will include exclusive content for virtual visitors, including behind-the-scenes footage from over 300 cameras around Melbourne Park, including the exclusive player arrivals area and the practice village.
As well as broadcasting live footage and AO radio, it will also feature archival footage from tennis matches dating back to the 70s and virtual meet-ups with tennis players including Mark Philippoussis, with other players yet to be confirmed.
Tennis Australia NFT & Metaverse Project Manager Ridley Plummer said in a virtual welcome address on Decentraland that he hopes for the AO to become the “world’s most accessible and inclusive sports and entertainment event.”
“With the unique challenges fans have faced getting to Melbourne, we’ve fast-tracked our launch into the Metaverse,” he said.
This is especially pertinent given travel restrictions due to the COVID-19 pandemic, making it very difficult for many fans to reach Melbourne to view the event in real life. The 2021 AO faced a range of challenges, including a historically low number of on-site spectators and lockdown restrictions.
Despite the timely introduction of the partnership given the pandemic, Plummer says that the AO plans to continue to collaborate with Decentraland in the future. “We’re in it for the long term,” he said.
He also added that Tennis Australia is exploring the possibility of
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