The best RIA CRM platforms to choose from

investmentnews.com:

Your Customer Relationship Management (CRM) tool is by far the most important part of your RIA firm’s tech stack. A recent study showed out of several hundred RIA firms surveyed, 94% of respondents cited a CRM tool as their top priority.  

Given that a CRM tool is so highly valued, it makes sense for an RIA to choose the best CRM tool possible. 

In this article, InvestmentNews aims to help RIA firms in their search for the most suitable CRM tool.    

Having the right tech stack and CRM tools for your RIA in 2024 cannot be overstated, so here are some of the most viable choices for your RIA’s CRM needs.  

While considered among the best tools, note that these different CRM tools excel in different aspects. Pick the CRM tool that best suits your practice.  

Since it was established in 1999, Salesforce has remained the dominant CRM tool across many industries. For RIAs and advisors, it offers a specific product: the Financial Services Cloud. This is a complete software suite that can be assembled and customized to fit the client’s needs. It’s not surprising that Salesforce is the overall best RIA CRM.  

RIAs can expect a well-developed platform that offers integration with multiple other marketing automation tools. Salesforce can work with other data sources to make up a huge database that provides advisors with valuable information, such as insights into clients’ interests, needs, and preferences.  

What makes Salesforce popular among RIA firms? It’s optimized for mobile access on any internet-capable device – perfect for financial advisors who are always on the go.  

Salesforce is also among the few CRM solutions that incorporates AI. This allows it to automate tasks like analyzing data, predicting sales trends, and