When you read about all the stories around small businesses in 2021 a few general themes quickly appear. Inflation. Supply chain. Labor shortages. Covid. All true. All relevant. All important. But all these stories are relatively short term. Inflation will, someday, be under control again. Shipping will catch up. Labor will come and go. Covid will always be around but we’ll just live with it.
The reality is that there was just one story about small businesses in 2021 that’s really going to have a
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