America’s ice-cream lovers suffered a blow this week when Unilever confirmed rumors that it was discontinuing its Klondike Choco Taco bar, a favorite on treat trucks and in supermarket freezer cases for nearly 40 years. But the Choco Taco is only the latest in a long string of casualties over the past two years as large food corporations have adjusted to inflation and supply shortages by adjusting their product lines.
“We’ve experienced an unprecedented spike in demand across our portfolio and have had to make very tough decisions to ensure availability of our full portfolio nationwide,” the Klondike Twitter account wrote on Monday.
The Choco Taco, a vanilla ice-cream core topped with peanuts and crispy chocolate and wrapped in a sugar cone-like shell, was especially beloved by connoisseurs for the way it was possible to get all the elements in one bite instead of piecemeal, as with the Good Humor Drumstick.
Some Twitter mourners admitted that they had not had a Choco Taco since childhood, but the pain was real. Senator Chris Murphy of Connecticut announced that he was “introducing legislation to invoke the Defense Production Act to mandate the continued manufacture of Choco Tacos”. Alexis Ohanian, founder of Reddit, offered to buy the rights to the Choco Taco from Unilever “and keep it from melting away from future generations’ childhoods”.
The ice-cream portfolio of London-based Unilever is vast: it also includes Ben & Jerry’s, Magnum, Good Humor, Breyer’s, and Talenti – as well as Popsicle. Coca-Cola, which has a similarly large beverage portfolio, justified its 2020 discontinuation of Tab diet soda and Odwalla juices by explaining that those products were not performing well. “The objective is to drive impact and
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