On 19 November, the world celebrated the 10th Women's Entrepreneurship Day, an annual effort to bring to the fore the issues faced by women business leaders. In the last official economic census a decade ago, just 14% of all establishments in India were led by women. The share is estimated to have improved since then to over 20%, but the likes of Kiran Mazumdar-Shaw, Vandana Luthra and Falguni Nayar remain rare examples in an arena flooded with male leaders.
On the bright side, a report released last month pointed out that women-led businesses tend to have more women-friendly policies and fewer workplace barriers. Can India make the world of business more welcoming for its women? Here’s the data. Running a business is risky but more women are making a mark in the country on multiple levels: the recent success of Nykaa, the first Indian unicorn headed by a woman, is one such example.
However, a lot of women-led entrepreneurial activities are also taking place in rural India. Of all women-led establishments, 65% were located in rural areas. Southern states have a larger share of women entrepreneurs.
Nearly 80% of women entrepreneurs are self-financed in the country, the last economic census found. The situation, however, is improving, and a remarkable shift is expected by the end of the decade. By 2030, the share of women entrepreneurs could reach up to 33%, according to a 2019 report by Bain & Company and Google.
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