Theatres get ready for an action-packed holiday weekend
PVR Inox Ltd. According to Bijli, around 20 films across languages have been screening concurrently across theatres, with a minimal impact on the box office performance of one over another. Ashish Saksena, chief operating officer, cinemas, BookMyShow said so far Jailer has seen around 900,000 bookings on the platform, leading with the original Tamil version in south India including Chennai, Bengaluru, and Hyderabad.
The film is also releasing in Telugu, Malayalam, Kannada and Hindi. “Gadar 2 witnessed close to 300,000 ticket sales on BookMyShow with fans from Delhi-NCR, Mumbai, Jaipur, Patna, Pune, Ahmedabad, Bengaluru, and Surat leading. The interest stems from a revival of the star cast in this sequel, rekindling memories of the original film, released over two decades ago.
We are especially enthusiastic about the impressive advance bookings of Gadar 2 in single-screen theatres in small towns. It is a remarkable response and the film is set to see its market reach rise significantly beyond the top cities," Saksena added. Further, Chiranjeevi-starrer Bhola Shankar, and OMG 2 sold 70,000 and 45,000 tickets, respectively, on BookMyShow.
“Usually, Independence Day weeks contribute 25-30% of overall share of business for movies in this month. We have always witnessed a rise in footfall, with families and friends gathering to celebrate the holiday outdoors, and watching films on the big screen," said Saksena. To be sure, though, theatre owners, especially small-town businesses said advance bookings for Gadar 2 shot through the roof, and may be one of the most impressive opening day success stories in recent days with collections of ₹25 crore- ₹30 crore expected.
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