



This retail company turned ₹1 lakh in 2013 into ₹3.3 crore today—and its growth story isn't over yet
Subscribe to enjoy similar stories. More than a decade ago, this was a small, largely overlooked retail chain with a limited footprint. Its stores were concentrated in smaller towns, markets where a large share of India's population lives and spends, but organized retail penetration remained low.
Its focus from the start was straightforward: offer affordable, fashionable apparel to value-conscious consumers across tier-II, tier-III, and smaller cities. As consumption in these markets picked up, the company scaled up in a measured manner. Store additions became the primary growth lever, supported by steady sales growth from existing locations.
This combination of expansion and execution gradually translated into consistent financial improvement. Revenue expanded nearly 17 times, rising from ₹109 crore in 2012-13 to about ₹1,884 crore in 2024-25. Over the same period, the business moved from a net loss of ₹7 crore to a profit of ₹98 crore.
The operating turnaround is reflected clearly in shareholder returns, with the stock price rising from around ₹7.3 in 2013 to about ₹2,190 today—turning a ₹1 lakh investment into nearly ₹3 crore. In this story, Mint assesses whether V2 Retail's growth story remains intact and compares it with its closest peer, Baazar Style. Let's take a look: V2 Retail caters to India's expanding middle-class population, with a clear focus on tier-II and tier-III cities.
As of Q2FY26, the company operated 259 stores across 23 states and more than 195 cities. Its presence is well diversified, with key concentrations in Uttar Pradesh (48 stores), Bihar (44), Odisha (30), Madhya Pradesh (20), Jharkhand (19), and Karnataka (18). After establishing a strong presence in North and East India, V2 is tapping
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