₹300 crore into setting up a plant in Uttar Pradesh which will make 2 million units a year. The laptops will be priced between ₹20,000 and ₹80,000 covering entry level, mid segment as well as premium segments.
The models will be sold through Flipkart, starting early next year. SPPL has brand license agreements with other global brands in the TV and appliances segments, including Kodak, Blaupunkt and Electrolux brand White-Westinghouse.
By the end of FY25, SPPL intends to expand the product lines within these brands, for instance speaker with Kodak and air conditioners by Blaupunkt, for the Indian market, Marwah said. SPPL also has a tie-up with Google to make televisions in India besides R&D and developing UI.
Marwah said that the company intends to become an original design manufacturer and make consumer electronics on its own. Going ahead, televisions will comprise 60% of its business and new categories making up the rest."Exciting news! Mint is now on WhatsApp Channels
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