If you’re wondering what it’s like to use the new Threads app, just close your eyes and picture Twitter but with a lot less Elon Musk—and that’s exactly the point. Meta—owner of Instagram, Facebook and WhatsApp—on Wednesday launched its latest service, called Threads. While linked to Instagram (you even need an Instagram account to sign up for Threads), the new app’s primary focus is sharing short snippets of text.
Users can post up to 500 characters or share videos up to five minutes long. Welcome to Mark Zuckerberg’s new Metaverse. No virtual-reality spectacles or legless 3-D avatars here.
Just good ol’ fashioned words…in a good ol’ fashioned social-media feed…on your good ol’ fashioned smartphone. “There’s a hunger for something new," Connor Hayes, Meta’s vice president of product, said in an interview. He added that public figures and creators have specifically been looking for an alternative to Twitter that “feels more productive and positive." Since Musk took over Twitter in October, the company has had numerous technical issues, changed its blue-check-mark verification policies and faced criticism from users and advertisers for how it moderates content.
This past weekend, Musk limited how many posts users could see, saying he wants to combat “extreme levels of data scraping." That’s left a potential opening for competitors. There’s Mastodon, Bluesky, Spill. Is Threads any better than those? Are there privacy concerns—as with other Meta apps? Can Twitter actually be beaten? Here are our answers and first impressions after using the app for the past day.
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