TIAA brings hip-hip artists together for sponsored track about retirement saving

investmentnews.com:

“Brought to you by TIAA” is not a concept hip-hop fans might expect, but the company has sponsored a song about financial freedom, generational wealth and retirement savings that’s performed by Pusha T, Wyclef Jean, Lola Brooke, Capella Grey and Flau’jae.

The track, “Paper Right,” was featured Thursday night on The Tonight Show Starring Jimmy Fallon, with some of the performers seated around table adorned with fresh fruit, mortar boards and stacks of cash. It is part of the financial services company’s Retire Inequality campaign, which focuses on the racial and gender wealth gaps in the US.

“Paper Right is about building a financial legacy for future generations and the reward and gratification this brings. The most important thing I hope people take away from the song and my partnership with TIAA is that saving earlier can set you and your family up for long-term success,” Wyclef Jean said in an announcement by the company. “As a father, when I look at my financial legacy and impact, I want to make sure my daughter is taken care of and has the tools needed to understand why saving early and preparing for the future is crucial.”

Proceeds from streams of the track that last longer than 30 seconds will benefit nonprofit First Generation Investors, which runs an investing literacy program for underserved high school students.

“This announcement has solidified TIAA as the leader in amplifying the fact that there is a horrific and growing gap in retirement savings and security among young people, particularly in the Black and brown community, which also influences the growing national wealth gap. Yet, the company and collective that will take the lead to drive measurable change around this crisis has yet to be determined,”