Tiger Woods has changed his stripes, will it be eagle, par or bogey?
Tiger Woods playing his way to another major tournament victory while wearing a red polo shirt with a white Nike swoosh.
That image is officially in the past, however. In January, Woods announced the end of his 27-year deal with Nike, which had made him hundreds of millions of dollars. The partnership was marked by memorable ads and, of course, the red Nike shirts that Woods wore during many final rounds on Sundays.
When Woods announced the ending of his partnership with Nike, he said there would “certainly be another chapter.” On Monday, he and his new brand sponsor, TaylorMade Golf, made clear that the next chapter would again include a red polo shirt. It will be stitched with a tiger in the center, the logo for his new brand under TaylorMade: Sun Day Red.
For even those who have only a passing interest in golf, one of the sport’s most memorable images is of Tiger Woods playing his way to another major tournament victory while wearing a red polo shirt with a white Nike swoosh. That image is officially in the past, however as in January, Woods announced the end of his 27-year deal with Nike.
On Monday, he and his new brand sponsor, TaylorMade Golf, made clear that the next chapter would again include a red polo shirt. It will be stitched with a tiger in the centre, the logo for his new brand under TaylorMade: Sun Day Red.
Sun Day Red is marketed as a “lifestyle brand” for both sports fans and non-athletes and will include apparel — even cashmere sweaters — and shoes, David Abeles, chief executive officer (CEO)
