Time Studios talks legacy media and the rise of NFTs

cointelegraph.com:

Cointelegraph spoke to Keith A. Grossman, President at TIME, about the legacy media company’s recent moves into the Web3 space. According to Grossman, TIME seeks to “modernize the relationship our brand can have with its community.” Some of these moves include creating 1:1 NFTs of their flagship magazine covers, the option for digital subscribers to pay in crypto, and the launch of their TIMEPieces NFT project collaborations.

Grossman stated that an important result of all of these initiatives is the “opportunity to tap into the great creativity emerging within the NFT community and connect this with the larger distribution channels we have already established via TIME Studios.”

One artist that has connected with TIME Studios, the TV and film production division of TIME, is Doug, the artist and founder behind the Toy Boogers NFT collection. TIME has agreed to produce and distribute an animated series based on the characters within the Toy Boogers collection.

When Cointelegraph asked Doug why he partnered with TIME to expand the Toy Boogers universe, he said he was “honored” to do so.

“Time is an iconic company and one that is also highly regarded in the NFT community for working with artists in a collaborative way. The creative direction for the Toy Boogers story and art will come from myself, and Time Studios will push forward its development and distribution.”

Distribution and the ability to leverage multiple distribution channels and platforms is the key to growing an NFT community. Listings on multiple marketplaces like OpenSea and Rarible are standard practice but achieving true exposure is something digital artists are still exploring.

Maria Perez-Brown, Head of Kids & Family at TIME Studios, also commented on the