Times Internet picks up BCCI media rights for key international markets
₹5,963 crore. “We are proud to partner with, as well as the BCCI again.
Willow TV has a longstanding position as the home of cricket in the US. With our foray into the Middle East, I’m confident that Cricbuzz and The Times of India Group will be able to bring a best-in-class consumer viewing experience to more cricket fans around the world," Satyan Gajwani, vice chairman of Times Internet said.
Alongside the BCCI rights, Willow also distributes more than 10 other boards and tournaments, making Willow the leading cricket destination in North America. In the Middle East, Times Internet holds the rights to distribute the IPL alongside the BCCI rights.
Times had earlier partnered with Noon, Etisalat, and Cricbuzz to distribute the IPL in 2023, and will look to establish its distribution partnerships in the Middle East region further, the statement said. This will be Cricbuzz’s first rights package in the Southeast market, and the rights will be distributed on its platforms as well as other distribution partnerships, it added."Exciting news! Mint is now on WhatsApp Channels
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