

Titan strikes gold on growth in Q3, but can the margin sustain?
Subscribe to enjoy similar stories. Titan Co. Ltd’s latest numbers reflect the shimmer that the steep rise in gold prices brings in.
Its domestic jewellery (Tanishq, Mia, and Zoya) revenue, excluding bullion sales, increased a whopping 40% year-on-year to ₹ 19,921 crore for the three months ended December (Q3FY26)—a multi-quarter high growth. The average gold price for the quarter is up about 65% from a year ago. The sharp growth has increased the segment’s dominance for Titan in Q3, with jewellery forming around 90% of the company’s total revenue.
Plain gold revenue increased 37% on-year on the back of wedding purchases and gold coins, while studded products rose 26% led by high-value segment purchases in Tanishq, store expansions in Mia and growth in solitaires. Titan’s overall average ticket size in Q3 stood at ₹190,000, according to the management. The ticket-size growth diverged, with the parameter rising faster for plain gold jewellery versus studded jewellery.
A sore spot is that consumer sentiment at entry-level price points was adversely affected, leading to overall buyer growth remaining flat. Titan has been facing pressure in jewellery pieces priced below ₹1 lakh. A key strategy of the company to make jewellery accessible has been its pivot to lightweight products across the board, including introducing 18 karat traditional gold jewellery in certain parts of the country where it has seen a greater openness.
“We are seeing parts of North and East being more open," said the management in the Q3 earnings call. In a higher-gold-price environment, getting a grip on profit margins is not easy. So, the management believes absolute Ebit (earnings before interest and tax) growth is becoming more important than margin.
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