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Titan tries to strike a delicate balance between tradition and modernity in advertising
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Neil GhaiAs more and more companies incorporate artificial intelligence in their day-to-day business operations, one of the pioneers of subliminal recall in advertisements, Titan Company Ltd, is trying to strike a delicate balance between tradition and modernity. The company is roping in experts from the field of memory studies to help better advertise and brand Taneira, the textile arm of the Titan group.
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