Toyota's Camry, best-selling car in US, goes all-hybrid
By Joseph White
DETROIT (Reuters) — The next generation of the Toyota (NYSE:TM) Camry, the best-selling sedan in the U.S. market, will come with only a gas-electric hybrid powertrain, the boldest move yet by the Japanese automaker to push hybrid technology into the heart of the U.S. market.
The 2025 Camry will combine a 2.5-liter gasoline engine with an electric drive system tuned to deliver more power in both front-wheel drive and all-wheel drive versions of the car, Toyota said.
Compliance with tougher U.S. fuel economy rules was a factor in Toyota's decision to make the new Camry an all-hybrid vehicle line, dropping four- and six-cylinder combustion models that made up about 85% of sales in the current model year, David Christ, head of the Toyota brand in North America, told Reuters. Another factor behind the decision was «the performance we were able to get out of the hybrid,» he said.
While Toyota has accelerated development of electric-vehicle technology, it is still betting that demand for hybrids and plug-in hybrids will remain robust as the automaker takes a «multi-pathway» approach seeking to satisfy customer needs in every market.
The hybrid powertrain and a new electronic all-wheel drive system deliver 232 combined horsepower – nearly 15% more than the outgoing Camry with a mechanical all-wheel drive system, Toyota said.
Toyota executives unveiled the ninth generation of the midsized Camry sedan on Tuesday in Los Angeles, ahead of the Los Angeles Auto Show that opens on Friday.
The new Camry will compete in a segment largely abandoned by the Detroit brands, with the exception of General Motors (NYSE:GM)' Chevrolet Malibu. The new Camry's direct competitors — putting aside scores of compact and midsized SUVs —
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