Toyota to launch a Maruti Fronx-based SUV? Here’s what report says
Maruti Suzuki Ertiga-based Rumion MPV in the country, Toyota is now planning to launch a Maruti Suzuki Fronx-based SUV. A report from TeamBHP reveals that Toyota Kirloskar Motor has secured the 'Urban Cruiser Taisor' trademark in India, hinting at the development of a new SUV. The Urban Cruiser name has previously been linked to the Maruti Suzuki Vitara Brezza-based Toyota sub-4m SUV, while the suffix is also utilized by the Toyota Urban Cruiser Hyryder.
Given the discontinuation of the Urban Cruiser, it's conceivable that the Taisor could emerge as Toyota's most budget-friendly SUV in the Indian market. For those unaware, Toyota Kirloskar Motor has recently introduced the Rumion MPV in India, a rebadged version of the Maruti Suzuki Ertiga, as part of their collaborative product and technology-sharing partnership. The momentum continues as Toyota appears poised to adopt yet another Maruti Suzuki model for rebadging and sales from its showrooms - the Fronx.
The Fronx has been off to an impressive start in India, ascending the sales ranks to become one of the best-selling SUVs in July 2023. Should Toyota proceed with a Fronx-based crossover SUV, it would substantially contribute to bolstering the automaker's market share in the country. It's worth noting that the Taisor would likely be a badge-engineered iteration of the Fronx, rather than an entirely new creation.
Anticipated design alterations encompass a fresh grille, revamped bumpers, and distinctive LED elements for both the headlights and tail lights. While the overall layout remains consistent, potential alterations might encompass a new interior theme, spanning color palettes and upholstery. The Toyota Taisor is expected to retain the Fronx's array of features.
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