Trouble brews for Elon Musk as Disney next brand to pull advertisements off X, after Apple, Lionsgate, Comcast, IBM
Elon Musk's social media platform X, formerly Twitter, in response to the billionaire's public endorsement of antisemitic talk points, as per a CNN report. Musk's controversial statements came at a time when Islamaphobia and antisemitism are on the rise in the US amid the Israel-Gaza war. This is the newest blow for Musk after Apple, Comcast, IBM, Lionsgate, NBCUniversal, Paramount, and Warner Bros.
Discovery also withdrew their advertising from the site. In the case of IBM, the step came on November 16 after the brand's imagery made an appearance alongside pro-Nazi content on the site. IBM explicitly condemned the situation, expressing zero tolerance for hate speech and discrimination.
IBM is not the only company, following prior instances involving brands such as the NCTA and Gilead Sciences, both had also halted ads on X. Also Read: Elon Musk backs anti-Semitism tweet, says, ‘You have said the actual truth’ The mass exodus comes amid Musk's increasing engagement with and endorsement of extremist beliefs, the report said adding there are now uncertainties about X's future profitability. Notably, Musk and X CEO Linda Yaccarino had earlier anticipated profits by next year.
Both Musk and the company have issued statements after the fallout. While Yaccarino reaffirmed the platform's efforts against antisemitism and discrimination; Musk stated a strict policy against advocating genocide on the platform. Yaccarino wrote: “X has been extremely clear about our efforts to combat antisemitism and discrimination.
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