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Tweaks won’t suffice: Unilever may need to smash the mould
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Nestle losing some of its shine recently, Unilever remains at a discount to its Swiss rival on a forward price-to-earnings ratio. To close the gap, Schumacher needs to achieve the seemingly impossible at Unilever: expand the amount of Axe deodorant and Lux soap that it can sell.
Successive CEOs have pledged to turbo-charge sales, only to not deliver. The latest leader must be different if Unilever is to continue in its current form.
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