Uber spam emails: Australia hits company with AUS$412,500 fine for breaking laws
Former Google employee works as Uber driver in Bengaluru; Find out why In response to these violations, Uber received a fine of Aus$412,500 (equivalent to US$260,000). According to Australian law, businesses are prohibited from sending marketing emails without the explicit consent of customers.
Moreover, these emails must include a clear option for recipients to unsubscribe. Also Read: Uber will now allow users to book Hot Air Balloon rides.
Here's how it works Nerida O'Loughlin, the chair of ACMA, described Uber's actions as an "avoidable error." She emphasised the importance of respecting customers' preferences, noting that they are becoming increasingly frustrated when their wishes are disregarded. Uber issued an apology, acknowledging their error in sending these marketing emails.
A spokesperson for the company informed AFP that they had made a mistake in this regard. Over the past 18 months, businesses in Australia have collectively paid more than Aus$11 million in fines for breaching spam and telemarketing laws, as reported by ACMA.
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