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UK advertisers poised to spend an extra £1bn on Christmas campaigns
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Advertisers are expected to spend almost £1bn more marketing their products this festive season than last year, marking the return of the annual big-budget Christmas marketing battle.
UK companies are forecast to spend a record £7.9bn on advertising during the critical “golden quarter” to Christmas, retailers’ most lucrative three-month sales period.
That is the highest quarterly ad spend ever recorded by the Advertising Association and the research firm Warc since figures began being compiled in
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