Understanding India's socioeconomic groups: Attitudes towards materialism & minimalism
Material possessions: These serve as a symbol of success for many. But this sentiment varies based on socioeconomic standing.
Rich: 36% equate owning more material possessions with success. Luxury items are seen as tangible manifestations of affluence.
Middle class: 28% of the middle class also places value on material success. Their aspirations revolve around bridging the gap between necessity and luxury, driven by hopes for upward mobility.
Aspirers: This group shows slightly lower attachment to material success at 25%. Its focus is split between ambition and navigating economic challenges.
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