Ecommerce software firm Unicommerce Esolutions said on Monday that it will acquire Gurugram-based shipping automation company Shipway.
The deal will be completed in tranches, Unicommerce said. In the first leg, it will purchase a 42.76% stake for Rs 68.4 crore. The balance will be acquired within a year through a merger or stock swap, taking 100% ownership in Shipway.
The acquisition is aimed at expanding Unicommerce’s product suite to include solutions for courier aggregation, shipping automation and returns reduction, covering its offerings from pre-purchase to post-purchase segments of ecommerce.
“The acquisition will also enable Unicommerce to offer an integrated marketing platform with AI-enabled, automated solutions that allow brands and retailers to target buyers with personalised, segmented and wide-reach marketing campaigns to increase conversions,” the company said in a statement.
Unicommerce currently offers four core products along with two new offerings: UniShip, which focuses on shipment tracking and returns management; and UniReco that manages payment reconciliation after order delivery.
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