Unlock the Future of Marketing and Branding with Prof Philip Kotler and Dr David Aaker at the ETMasterclass
The Economic Times presents a unique opportunity to gain unparalleled insights from leading luminaries in the field — Prof. Philip Kotler and Dr. David Aaker. They will share insights into the future of marketing and branding in today's dynamic world. We will delve into the emerging paradigms in marketing, such as Quantum Marketing, and the transformative power of branding. Join us for a two-day ETMasterclass that will reshape your understanding of marketing and branding in the modern world.
Empower Your Corporate Journey with Strategic Skill Courses
Offering CollegeCourseWebsiteIIM KozhikodeIIMK Advanced Strategic Management ProgrammeVisitIndian School of BusinessISB Chief Digital OfficerVisitUniversity of Western AustraliaUWA Global MBAVisitIndian School of BusinessISB Chief Technology OfficerVisitWhy Attend?
1. Navigate the Fifth Paradigm of Marketing
Prof. Philip Kotler is quoted around the world as the “father of modern marketing.” He is the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Discover the Fifth Paradigm of Marketing with Prof. Kotler. Explore the transformative potential of technologies like artificial intelligence, augmented reality, and blockchain. Learn how to captivate the ever-distracted consumer in this cluttered digital age. Gain insights on crafting a multi-dimensional brand identity that stands out.
Prof. Kotler will dissect the forces reshaping marketing, the role of marketing in businesses, and the evolving digital tools. He will explore the relationship between product development and marketing, the fate of retail in the digital age, and new practices in marketing. His session promises to provide a roadmap
