Upscale ice-cream lounges, organic line in works: Amul

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₹200." This strategic move places the dairy cooperative in direct competition with well-known ice-cream brands such as Baskin Robbins and Naturals. Recently, the firm announced a group turnover of ₹72,000 crore for the FY23. Notably, Amul’s milk-based beverages business saw 34% rise from a year ago, while its ice-cream division saw 40% growth.

Amul butter grew by 19%, and ghee consumer packs grew over 9%. The cooperative reported 20% growth in long-life milk, 40% for dahi, 16% growth in fresh buttermilk. However, unseasonal rains in the last two months dampened demand for its beverages and ice-cream portfolio, said Mehta.

Meanwhile, in January, the Union cabinet approved the setting up of a national-level cooperative society for organic products. GCMMF is among the five promoters of the society, which will manage various activities related to organic sector by providing certified and authentic organic products. Amul is set to scale the launch of products under this initiative.