Demand from women learners is soaring, not just from the top metros but also Tier 2/3 towns and cities, fuelled by the need to enhance employability in a job market that is becoming increasingly competitive, unpredictable, and demanding.
Edtech platform Imarticus Learning currently has 42% women learners, up from 30% in 2022-23; at Hero Vired, women currently comprise 20% of the learner base compared to 5-6% in 2021 while upGrad has 40% women across its long-format courses.
Courses in data sciences, digital marketing, business analytics, fintech, investment banking, AI and HR are most popular among women as they look to future-proof themselves. This comes at a time when a recent Emeritus study found that nearly 3 out of 4 Indians fear that technology will replace their jobs unless they upskill. Also, a recent Simplilearn survey found that 63% of women said upskilling was a key next step in their career growth.
Pandemic boom
«There is a need among women professionals to equip themselves with the latest technologies to quickly adapt to the changing industry,» said Krishna Kumar, CEO, Simplilearn. «Besides career breaks and safeguarding against layoffs and furloughs, upskilling also enables them to contribute to meeting market demands.»
Online upskilling gained traction during the pandemic, particularly among women who had moved out of the workforce, as work-from-home created new job opportunities for them.
«The increase in remote work and flexible