User engagement platform Aampe raises $7.5 million in funding led by Matrix and Peak XV
AI)-based messaging and user engagement platform Aampe on Thursday said it has raised $7.5 million as part of fresh funding led by Matrix Partners India and Peak XV Partners (formerly Sequoia Capital India).
The company said it will use the funds for product development and growth as it sets sight on global expansion.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Product ManagementVisitNorthwestern UniversityKellogg Post Graduate Certificate in Product ManagementVisitIndian School of BusinessISB Digital TransformationVisitIndian School of BusinessISB Professional Certificate in Product ManagementVisitFounded in 2020, Aampe is an AI native customer relationship management (CRM) platform, that helps businesses and consumer apps with conversion and retention by helping them personalise and automate content experience. With this round, Aampe has now raised a total of $9.3 million since its inception.
“Aampe has created a way for CRM AI agents to iteratively learn user preferences and then adapt and respond to those preferences optimally, unlocking the benefits that better customer experience provides,” said Paul Meinshausen, cofounder and chief executive, Aampe.
“Customer engagement and marketing technology has been an early beneficiary of advances in AI and machine learning, and Aampe is a clear front runner in enabling organizations to adopt personalized and result-oriented communication to drive growth." said Aakash Kumar, managing director, Matrix Partners India.
Aampe currently serves over 50 million users each month and works with the likes of PayU, Swiggy and Zalora among others.
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