Vi partners with Team Vitality to forge an esports partnership in India

financialexpress.com:

Vodafone Idea (Vi) and Paris based Team Vitality, an internationally acclaimed esports organisation, have announced a long-term union to boost the esports ecosystem in India. With this collaboration, the two brands aim to create opportunities and exposures to esports fans and gaming enthusiasts.

Additionally, the partnership encompasses many aspects such as brand sponsorship, content partnerships, gaming events and experiences. This will enable Vi customers to participate in esports and allow exclusive access to tournaments and teams.

Talking about the association, Avneesh Khosla, CMO, Vi, said, “Gaming has always been our strategic focus area and we have continuously strived to strengthen our gaming portfolio with right partnerships and relevant offerings. Over the last few years, esports has revolutionised the mobile gaming arena especially with younger audiences, and hence, deepening our focus in this space was a natural progression for Vi Games.”

According to the State of India Gaming Report 2022, the Indian esports industry is expected to grow to $140 million by 2027. Over the last few years, esports as a category gained recognition as a mainstream sport especially after being debuted as an official medal sport at various international sports platforms.

Moreover, the partnership will create opportunities for budding esports talent from across the country to have access to professional players, master classes, meet and greets with esports talent and many other opportunities.

“We are happy to announce our partnership with Vi. We are at a juncture where technology will catapult gaming to the next level and eagerly look forward to our journey together. We will unlock new horizons searching for aspiring gaming talent