Virgin Media's price rises 'break the law', says Which?

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25 Aug 2023

Virgin Media has been accused of unfairly increasing broadband prices for millions of customers in a move that has been condemned as “potentially unlawful”.

The consumer rights group Which? has accused the telecoms company of applying “aggressive” inflation-linked mid-contract price increases while making it difficult for customers to cancel their deal without paying high exit fees.

Virgin Media has rejected the claims, describing them as “baseless” and “a one-sided, selective and misinformed reading of widely used contractual terms”.

However, Rocio Concha of Which? said Virgin Media was “trying to have its cake and eat it” by passing on inflationary price rises to millions of its internet customers.

“Which? believes this is not only unacceptable but potentially unlawful and Ofcom [the telecoms regulator] must investigate urgently,” she said.

Virgin Media strongly rejected the claim that it was potentially breaking the law.

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