



Volkswagen Group yet to finalise India EV strategy as rivals accelerate
Mint, Audi India's top executives said that the company has exhausted its current resource allocation for the EV business and is in discussions with its headquarters for the next phase, echoing earlier comments from Skoda and Volkswagen India leadership, and leaving the Wolfsburg-based Volkswagen Group among the few major foreign carmakers without a clear EV roadmap for the country.This is in contrast with other foreign luxury car makers like Mercedes and BMW and mass-market players like Renault, Honda, Hyundai, VinFast and Suzuki that have announced their EV plans for India and committed to scale their sales over the next few years.“We are not selling an electric car because we have been selling it for the last 3-4 years. The quota that was allocated to us, the cars that we were selling got over,” Balbir Singh Dhillon, brand director at Audi India, told Mint ahead of its latest car launch in the national capital.“We are in the process of defining what next model that we bring in, at what point in time, at what price point,” Dhillon said, adding that the company would publicly announce its plans soon and remains optimistic about the opportunity in the country's EV market.Dhillon's comments echo statements from the brand head of Skoda as well as the Volkswagen Group head in India over the past two months.
In India, Volkswagen Group operates six distinct brands - Volkswagen Cars, Skoda, Porsche, Lamborghini, Audi and Bentley. Together, they sold about 110,000 cars in India in 2025, a growth of 36% over the previous year.Puneet Gupta, director at S&P Global Mobility, said that the group needs to lay out its strategy for diversifying powertrain options as competition is intensifying in the market.“You need to have a
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