Want to make Made in India synonymous with quality: Venu Srinivasan
Venu Srinivasan made early on was to strike out on his own, establishing TVS Motor as a quality-driven global brand.
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«Being one of the earliest companies outside of Japan to win the Deming Prize in 2002 and be recognised for quality made it easier for high-quality companies to recognise us as a worthy partner,» recalled the winner of the ET Lifetime Achievement Award.
«I feel deeply humbled to receive the Lifetime Achievement Award,» he told ET. «There's a deep sense of fulfilment when your peers recognise your contribution, and the recognition that TVS Motor has become a globally respected company is incredibly satisfying.»
In his 44 years at the helm of the company, Srinivasan built TVS Motor into the fourth-largest two-wheeler maker in the world with a presence in over 80 markets.
«Joining such a club and being recognised worldwide is certainly my most satisfying achievement,» he said.
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