We want to build a premium portfolio; in entry and deluxe segments, it will be more about refreshes: Hero MotoCorp CEO
Niranjan Gupta, CEO, Hero MotoCorp, says “the first target is to cross 100 cities by December, which is what we have said and we are well on track on that. Thereafter, we are going to put products in the mid and the affordable segments. That will be the plan for FY25. FY24 is about 100 cities and FY25 is about putting products in the mid and affordable segments because right now our product is at the top end of the EV market.”
As part of its plan to rapidly grow the premium two-wheeler segment, Hero Motocorp has reintroduced the two-decade-old brand Karizma and launched Karizma XMR. Will you also be launching and relaunching in other segments?
We already have strong products in the entry and deluxe segments. There is HF Deluxe, Splendor Plus, Super Splendor, Glamour, Passion. We brought in, of course, the Glamour and its own classic avatar and Passion again, which we relaunched. So, that part on a portfolio basis is very strong. Our job is to build a portfolio in the premium segment while in the entry and deluxe segments, it will be more about the refreshes which will keep coming.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Chief Digital OfficerVisitIndian School of BusinessISB Chief Technology OfficerVisitIIM LucknowIIML Chief Marketing Officer ProgrammeVisitTalking about electric motorcycles, Vida is there and going forward, what is the plan on more electric launches? Also, would you like to bring it in the lower category too? What are the plans over there?
The first target is to cross 100 cities by December, which is what we have said and we are well on track on that. Thereafter, we are going to put products in the mid and the affordable segments.
