Wealth Enhancement Group snaps up $123M hybrid RIA

investmentnews.com:

Wealth Enhancement Group has strengthened its presence in the Northeast with its acquisition of a specialized wealth management practice in Massachusetts.

On Tuesday, the national independent wealth management firm announced it has snapped up Peak Financial Services, a hybrid RIA based in Northborough, Massachusetts.

The acquisition, Wealth Enhancement Group’s fourth location in Massachusetts, increases the firm’s total client assets to over $85.4 billion.

Peak Financial Services manages more than $123 million in client assets and is led by founder and president Kevin O’Brien.

Jeff Dekko, CEO of Wealth Enhancement Group, expressed his enthusiasm for the new partnership.

“We extend a warm welcome to Kevin O’Brien and the team at Peak Financial Services,” Dekko said in a statement Tuesday.

“Given their integrated approach to wealth management and their focus on client relationships built on trust, we are confident Peak Financial Services will be an excellent partner,” he said.

Founded in 1995, Peak Financial Services has been providing wealth management services for 29 years, primarily serving clients in central Massachusetts. The firm specializes in advising clients who are at or near retirement, as well as executives in the high-tech and biotechnology sectors.

O’Brien, whose professional resume stretches back more than 35 years, said his team went through multiple offers from national RIA firms before choosing Wealth Enhancement Group.

“[O]ur approaches to client service, investment disciplines and philosophies, and comprehensive wealth management are well aligned,” he said, highlighting the opportunity to expand offerings for clients with “Wealth Enhancement Group’s robust central services platform inclusive of