Web3 Gaming Company Immutable Debuts Passport With Google and Apple Integration

cryptonews.com:

Immutable, a Web3 game publisher, has introduced its “Immutable Passport,” a new wallet infrastructure enabling users to generate and restore their wallets using a Google or Apple account or through an email address.

In a press release issued on Tuesday, Immutable highlighted that its new passport feature had already been adopted by five games and apps. These include Gods Unchained, Blocklete Golf, B/R Watch 2 Earn, TokenTrove, and AtomicHub. The collective user base of these applications exceeds 500,000 people, as mentioned in the announcement.

“It’s incredibly frustrating to spend countless hours building a superb game only to lose potential players because of a complex and cumbersome sign-up process,” said Immutable President and Co-Founder Robbie Ferguson. “[Immutable Passport] increases user acquisition, optimizes transaction conversion rates, and gives players a smooth, seamless experience that enables them to explore new worlds and participate in new economies like never before.”

The Web3 game company has also unveiled a dashboard that appears automatically upon logging in. This dashboard is designed to enable players to effortlessly discover new games, store and add funds, link third-party wallets, and manage all their in-game items within a unified and familiar experience, as outlined in the announcement.

In an August blog post, Immutable published the results of a consumer study designed to investigate whether gamers were more likely to use Immutable Passport or a traditional wallet.

The company conducted an experiment with over 7000 gamers split into two equal groups, and presented them with Flow A, creating an Immutable Passport, and Flow B, a traditional email field and wallet creation process.
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Immutable