Why do billionaires tweet? Is it because they no longer have to earn a living? Or because they’re bored? Or because they spend a lot of time in, er, the smallest room in the mansion? Elon Musk, for example, currently the world’s richest fruitcake, hassaid that “At least 50% of my tweets were made on a porcelain throne”, adding that “it gives me solace”. This revelation motivated the astrophysicist Neil deGrasse Tyson to do some calculations, leading to the conclusion that more than 8,000 tweets over 12.5 years suggests that, on average, Musk “poops” twice a day. (I make it 1.75 a day, but that’s just quibbling.)
So why does Musk tweet so much? One explanation is that he just can’t help himself. He has, after all, revealed that he has Asperger’s. “Look, I know I sometimes say or post strange things,” he said on Saturday Night Live, “but that’s just how my brain works”. Understood. It may also be a partial explanation of his business success, because his mastery of SpaceX and Tesla suggests not only high intelligence but also an ability to focus intensely on exceedingly complex problems without being distracted by other considerations.
There are, however, darker interpretations – shared, it seems by the US Securities and Exchange Commission – that some of his tweeting is not, as it were, involuntary but is aimed at manipulating stock markets. Exhibit A: his announcement on 4 April that he had acquired a 9.2% stake in Twitter sent its shares rocketing upwards – from $39.31 to $49.97 – which meant the value of his holding went from $2.9bn to $3.5bn, giving him a notional profit of $600m in a single day. Nice work if you can get it, eh?
Exhibit B: on 26 April he agrees to buy the company, whose shares were trading at $49.68 that
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