weather pattern has led to a downturn for travel businesses and tour operators. The Economic Times reported that Bollywood film shoots in these regions are on hold, and skiing enthusiasts are withdrawing their plans. "It has been reported that there has not been any booking for film shooting which normally takes place in Gulmarg and Sonmarg in February and March," ET quoted PP Khanna, a board member of the Federation of Associations in Indian Tourism & Hospitality (FAITH), as saying.
"Normally, in Manali, we have about 80% tourists in January. Because of no snow, that number might have come down to about 30% this year. Snow is a major attraction for film shoots as well.
We are hoping for some snowfall by the first week of February," Anup Thakur, the president of Kullu Manali Paryatan Vikas Mandal, told the publication. A Srinagar tour operator highlighted a staggering 80% drop in business compared to the previous year. Gulmarg, known for its snow, witnessed snowfall for just five to six days in November and has remained dry since.
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