Why designer Kunal Rawal is entering luxury real estate space

livemint.com:

Lounge, Rawal and Bajaj talk about the creative alliance, the idea behind it and why fashion designers entering the space of luxury living is a good idea. Edited excerpts: Kunal Rawal: Boheim's commitment to bringing old-world charm in the 21st century, their dedication to showcasing Indian craftsmanship, and ability to infuse a sense of quirkiness into their projects, resonated with our own approach to bespoke artistry. When we design a collection, we focus on telling a story that is rich in detail, and that respects the brilliance behind every stitch.

Boheim mirrors this philosophy in the way they develop spaces. A collaborative partner must be someone who values authenticity, understands luxury, is passionate about craftsmanship, and who isn’t afraid to challenge the norms. Samarth Bajaj: We look for a marriage of the minds.

We’ve been fortunate enough to not only collaborate with stalwarts of industry and pioneers of design in India, but they’ve also shared our core values. We’re drawn to partners who value authenticity, who celebrate the beauty of Indian craftsmanship, who aren’t afraid to push the envelope and create something unique. Kunal embodies all these attributes.

Kunal: This collaboration is not just about merging fashion with real estate; it’s about telling a cohesive story where every element, from the clothes you wear to the space you inhabit, reflects a shared vision of luxury redefined. Samarth: Our mission has always been to bring the old-world charm into the 21st century, to champion Indian craftsmanship, and to inject a playful yet sophisticated quirkiness into our designs. Kunal has pioneered bespoke menswear in India, creating a new sensibility that merges heritage with contemporary styles.