Why did Jennifer Lopez rebrand 'This Is Me… Now'? Know about inside story, album sales, and tickets sales
Jennifer Lopez has rebranded it to broaden its scope, changing it from "This Is Me… Now" to "This Is Me… Live | The Greatest Hits", reports 'Page Six'. It also suggests that the tour will now focus on the new album's songs rather than one spanning her discography. This move may attract listeners who didn't connect with her latest material.
'This Is Me… Now' sells 14,000 copies
According to 'Variety', when 'This Is Me… Now' was released in February, it struggled to find an audience, as it could sell only about 14,000 copies in its first week. Though the album debuted on the top of the Billboard Top Album Sales Chart due to 11,000 in physical sales, it arrived at No. 38 on the Billboard 200. With this, it became the second of her nine studio albums to bow outside the top 10.
Want a Loan? Get cash against your Mutual Funds in 4 hoursTickets still available
According to Ticketmaster seat maps, many tickets are still available for upcoming shows two months after they went on sale, like her August 16 and 17 shows at Madison Square Garden in New York. It shows that there are not many takers for the show.
It is interesting to note that seven dates between August 20 and August 31 were canceled in March.
Jennifer Lopez spends $20 million
Jennifer Lopez released two films, a documentary titled 'The Greatest Love Story Never Told', and a romantic musical film 'This Is Me… Now: A Love Story' along with the album.
According to 'Forbes', Jennifer Lopez spent $20 million on her latest album and the accompanying film and
