Why do we behave the way we do? The secret lies deep within.
bits processing capacity of the human brain, only 40 bits—yes, you read it right—of processing occurs at a conscious level. Which means that 99.99999% of the brain’s processing happens at a non-conscious level.
The significance of this knowledge about human behaviour was best captured in the words of Shankar Vedantam. In his book Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars and Save Our Lives, he said “ This new understanding of human behaviour constitutes a revolution no less intriguing—and perhaps more powerful than the discovery that the sun really does not revolve around the earth." This information that 99.99999% of human brain processing happens at a non-conscious level is the big hidden truth about human behaviour.
But for those people who believed so much for so long in the rational, conscious nature of human behaviour, this is too much of a change from the status quo to accept. But there is no doubt that the more we understand these non-conscious processes in the brain, the better will be our understanding of human behaviour.
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