



Why hospitals are targeting health insurance buyers
Subscribe to enjoy similar stories. As India seeks to deepen health insurance adoption, a few companies are combining treatment and care with medical coverage, promising improved outcomes and lower premiums. Non-life insurance premiums, including health coverage, are expected to grow at an annual average rate of 13–15% in the medium, according to PwC.
Such an increase makes consumers less likely to renew due to affordability concerns. Experts say that an integrated healthcare model may offer a solution. “The future of health insurance and care is where the provider is an active partner," said Ravi Vishwanath, director of Narayana Health Insurance, the insurance arm of publicly listed hospital network Narayana Health.
The company launched its insurance business in 2024, which is part of its integrated healthcare vertical. While the segment grew the fastest at 90% year-on-year in Q2 of FY26, it accounts for a very small portion of the business, contributing ₹190 million to the company’s total revenue of ₹12,331 million. Unlike traditional health insurance plans, integrated plans offer outpatient department services.
The providers of such coverage are betting on multiple benefits: care gets better because consumers only come to hospitals when they are really sick; premiums go down because the policyholders are not falling sick as often thanks to preventive OPD services; and finally, fewer claims are filed, which means the insurer doesn't have to pay out that often. “Advanced risk‑prediction models, remote monitoring tools, and personalized clinical pathways will enable more proactive management of health risks and long‑term care," said Shruti Ladwa, partner and insurance leader at EY India. Narayana Health is not the only
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