
Why jewellery firms sparkled in Q3 despite record gold prices
Subscribe to enjoy similar stories. Indian households hold nearly 34,600 tonnes of gold, valued at over $5 trillion, according to a report released by Morgan Stanley in October 2025. This stock is larger than India’s nominal GDP of $4.1 trillion, as estimated by the International Monetary Fund.
India is also the world’s second-largest consumer of gold, accounting for around 26% of global demand, trailing only China at 28%. The demand is so strong that despite record-high gold prices, sales have shown limited signs of weakening. Higher prices are also accelerating the shift from unorganized to organized players.
As a result, the share of organized players in the jewellery market has reached 40% in FY25, compared with 32% in FY20, while unorganised players steadily lose ground. The December quarter of FY26 (Q3FY26) once again reaffirmed the structural strength of India’s organized jewellery space, even amid record-high gold prices. Gold prices touched ₹140,000 at the end of Q3FY26, up around 20% from the end of Q2FY26, and 75% from Q3FY25.
The surge translated into stronger value growth for jewellery companies, even as volumes saw a marginal slowdown. To deal with higher gold prices, companies are also focusing on 9-karat, 14-karat, and 18-karat jewellery rather than traditional 22-karat options. This has helped them meet consumer demand for products at lower ticket size levels.
Based on business updates shared by the companies, here is how revenues evolved across the four players. Senco Gold outperformed its peers during the quarter, with standalone revenue increasing 51% year-on-year. Growth was relatively subdued in Q2, with revenue increasing 6.5% due to heavy rains and flooding in eastern India, especially in West
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