Whyte & Mackay single malt whisky finds key mkt in India
₹5,000 to ₹12,000 in Delhi and West Bengal, and is now looking to add two new variants in India with its local partner VBev, owned by Vinspri Distributors Pvt. Ltd, which posted revenue of ₹9.2 crore in FY22 from ₹6 crore in the previous fiscal year. VBev’s profit after tax was at ₹96 lakh in FY22, from a loss of ₹1.8 crore in FY21, according to filings with the ministry of corporate affairs, and accessed via business intelligence platform Tofler.
According to drinks consultancy IWSR, over the next five years, the single malt category will grow ahead of all others at 5.5%, even surpassing the broader whisky industry that’s projected to grow at 3.7%. This could well be the driving force for India. “Projected double-digit growth in India for the entire single malt category as per industry estimates is at 18%, growing at almost double of imports of whisky, which as a whole has grown 9% in the last five years," Southgate added.
India’s whisky market is projected to more than double from $210 million in 2022 to $480 million in 2027, as the country is expected to deliver the highest level of absolute retail sales value in single malt whisky category growth over five years, said IWSR. Globally, the growth of some businesses is tempered by price sensitivity, and inflation in Europe has impacted in the entire industry, including Whyte & Mackay. “Everything is affected, from glass bottling plants, which were wiped out amid the Russia-Ukraine war, increasing cost of energy, closures and transportation.
To add to the woes, entire UK has significant inflation rates, putting companies under pressure. Every single distillery has seen a cost of goods impact. We hear though that the pace of increase of the price rise has slowed down a
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