With a $35 billion push, Amazon puts e-commerce rivals on notice
Subscribe to enjoy similar stories. Amazon.com Inc.’s plan to invest an additional $35 billion in India by 2030 is expected to intensify competition in the online commerce and prompt rivals to increase their spending on infrastructure, supply chains, and consumer acquisition.
The US tech giant, which has already deployed $40 billion in the country, will invest money in all of its businesses—its core e-commerce operations, cloud computing division Amazon Web Services, entertainment businesses including Prime Video and MX Player, and its devices segment. “Other players will be pushed to accelerate investments of their own, spurring faster innovation, deeper regional penetration, and more nuanced strategies for tier-II and tier-III markets," said Naveen Malpani, partner and retail and e-commerce industry leader, consulting firm Grant Thornton Bharat.
Amazon, which has millions of Prime subscribers in the country, has been stepping up its promise of quicker deliveries. For instance, this festive season, Prime members drove demand from tier-II and tier-III cities across key categories, including appliances, fashion and beauty, smartphones, and furniture.
Prime members experienced faster deliveries, with over 3 million products delivered in metro cities within the same day or the next day, and more than 5 million products reaching customers in tier-II and -III cities within two days. Although a late entrant in the quick-commerce play, it is also expanding its presence through Amazon Now, its 10-minute delivery service that now operates in three cities with more than 300 micro-fulfilment centres.
The company is adding two centres a day as it scales its shorter delivery-window model. Udit Madan, senior vice-president, worldwide
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