With sales in the slow lane, car companies ramp up September discounts
Starting this month, the level of discounts has risen to 12-14% of the average selling price (ASP) of a vehicle from 10-12% in August. For some models, total discounts offered are well over ₹3 lakh which include cash discounts and corporate benefits.
In just one month, utility vehicle maker Mahindra & Mahindra has increased the discount on its Scorpio Classic SUV model to ₹100,000 from ₹20,271 in August. The absolute benefit may vary in each city depending on the stock and demand scenario, according to dealers. M&M has also made buying the three-door Thar SUV model more attractive by sharply boosting the consumer benefit to ₹150,000 this month from ₹20,000.
«As part of the festive season every year, we run targeted sales acceleration schemes and we have done the same across a select part of the portfolio this year as well,» said Nalinikanth Gollagunta, CEO, automotive division at M&M.
Similarly, Honda's Amaze sedan has benefits totalling up to ₹112,000 this month, up from ₹96,000 last month.
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