Women's NCAA title game outdraws the men's championship with an average of 18.9 million viewers
The women’s NCAA championship game drew a bigger television audience than the men’s title game for the first time, with an average of 18.9 million viewers watching undefeated South Carolina beat Iowa and superstar Caitlin Clark
The women's NCAA championship game drew a bigger television audience than the men's title game for the first time, with an average of 18.9 million viewers watching undefeated South Carolina beat Iowa and superstar Caitlin Clark, according to ratings released Tuesday.
The Sunday afternoon game on ABC and ESPN outdrew Monday's men's final between UConn and Purdue by four million. The Huskies’ 75-60 victory averaged 14.82 million on TBS and TNT.
The audience for the women's game — in which the Gamecocks won their fourth national title and denied Clark’s Hawkeyes their first — peaked at 24.1 million during the final 15 minutes.
“You’re seeing the growth in many places: attendance records, viewership and social media engagement surrounding March Madness,” UCLA coach Cori Close said. “I don’t think you can attribute it just to Iowa, though. A rising tide does lifts all boats. But I think all those boats have been on many different waterways. The product is really good, and the increase of exposure is getting rewarded.”
It was the second most-watched non-Olympic women’s sporting event on U.S. television, trailing only the 2015 Women’s World Cup final between the United States and Japan, which averaged 25.4 million on Fox. That also was on a Sunday and took place in prime time on the East Coast.
The record for the most-watched women's basketball game still belongs to the gold medal game of the 1996 Atlanta Olympics between the United States and Brazil, which averaged 19.5 million. South Carolina coach
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