Women's Premier League valuation hits $150 million in debut season: Report
WPL) has made a strong debut off the field with a valuation of $150 million in its inaugural season, even as the Indian Premier League’s (IPL’s) valuation continues to soar, according to the latest report by D&P Advisory.
Titled 'Beyond 22 Yards: An IPL and WPL Valuation Report', the report noted that WPL valuation is driven by media and title rights, signed by the BCCI.
It added Viacom18's $23.4 million per season deal for WPL's media rights is the second most valuable broadcast contract globally for women's sports leagues after the Women's National Basketball Association (WNBA), which stands at $25 million per season.
The five-year deal between the BCCI and Viacom18 stands at $117 million until 2027.
Tata Group became the title sponsor of WPL for three years with a total payout of $20 million, thereby setting a strong commercial benchmark for women's cricket in India.
