Yum Brands CFO Has a Plan for 100% Digital Transactions

livemint.com:

startups, along with in-house efforts, in contrast with some of its peers. The company in 2021 acquired Dragontail Systems, a provider of AI-powered tools for managing restaurant delivery, for $66 million.

Also that year, Yum bought an AI-based analytics business from Kvantum for an undisclosed price to strengthen its insight into marketing performance and pricing. “Yum’s obviously building, acquiring and integrating all of that to create their Yum commerce platform in terms of supporting the back end of these forward-facing brands," said Andy Barish, a managing director at investment bank Jefferies.

“It’s something that you will continue to see move to different brands and different countries." Yum has no immediate plans for additional technology acquisitions, but regularly evaluates its needs for new capabilities, Turner said. In addition to evaluating prospective M&A deals, Turner, whose role includes oversight of technology strategy, said he helps coordinate between Yum’s finance and technology teams to ensure the company invests in the right areas and its investments produce high returns.