ZFunds has secured Rs 25 crore in equity funding led by Elevation Capital along with participation from PB Fintech group chief executive officer (CEO) Yashish Dahiya, in its first major institutional funding round.
PB Fintech operates the insurance marketplace Policybazaar and credit marketplace Paisabazaar. ZFunds was founded in 2019 by Manish Kothari and Vidhi Tuteja, who worked at Paisabazaar before starting up.
Also Read: ETtech in-depth: Decoding PB Fintech’s bull run on the stock markets
At a time when the mutual fund industry is recording very high inflows, traditional offline distributors of this product are facing the major challenge of competing with online-first direct platforms. To help these players who are important for last-mile delivery of wealth products, ZFunds’ technology platform can power their sales and improve their standard of servicing.
By using this platform, they can track the performance of their assets, suggest new products to their clients and also help them when they need to redeem the funds.
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