Zomato shareholders approve resolution to change company name to Eternal
Zomato have approved the resolution to change the company's name to Eternal Ltd.
Eternal will house four businesses: food delivery business Zomato, quick commerce unit Blinkit, going-out vertical District and business-to-business (B2B) grocery supply company Hyperpure.
The company is rebranding itself for the second time. It was founded as Foodiebay in 2008 and renamed Zomato in 2010.
Internally, the company had renamed the parent organisation to Eternal in 2022 following the acquisition of Blinkit (earlier Grofers). That happened alongside an organisational restructuring wherein the larger company housed multiple businesses, each with its own CEO.
“When we acquired Blinkit, we started using ‘Eternal’ (instead of Zomato) internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal the day something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are there,” Goyal wrote in a letter to shareholders.
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